Side Note: The UNICEF Landmine Stickers

A small, but extremely effective way of drawing attention to an important issue.

These self adhesive stickers are nearly invisible when placed on the floor. Once a passer-by steps on one it will stick to the sole of their shoe. Once they attempt to remove it they are confronted with the image of a landmine and the phrase “In many other countries you would now be mutilated! Help the victims of landmines!”

An incredibly powerful way of making people take notice of an issue which is easily put to the back of many minds. The ketchup packets (below) distributed by the Campaign Against Landmines are an equally powerful way of evoking a response, which is almost impossible to receive from an expensive 30 second television spot.

For a full size version of the UNICEF landmine sticker click the image below.

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